This is where your business can unleash its creative potential and market itself through media-focused content. The most interactive form of content going through now is video. Platforms such as YouTube, Twitch, Pinterest, Spotify, Vimeo are where the majority of the businesses spawn themselves to interact with their audience.
The content sharing platforms took a rise when businesses thought writing and publishing blog posts or articles on their website isn’t good enough. So, these platforms acted as a creative space where a brand could convey their idea, advertise products and services and “story-tell” to their audience.
Service-oriented platforms are very critical when you have a brick and mortar presence. For instance, platforms such as Uber and Airbnb offer you a virtual stage to showcase your offline business. As new technologies and buyer behaviour continue to evolve the way we do business, more platforms will come up, and many more businesses will transform themselves digitally. So, your brand needs to come on the internet and make some noise, well, with a good tone!